Kaja Pizza Köök

If you have been visiting or living in Tallinn or Estonia at all, you should have heard of Kaja Pizza Köök. Not long ago pizza offering seemed so common that restaurant customers usually chose anything else instead of pizza. Kaja Pizza Köök chose to change this and they started making the true Neapolitan pizza, which quickly got them their popularity. Today, the Kaja Pizza Köök is still growing in popularity and also taking the top places and awards in Europe’s top pizzerias.

We heard of Kaja Pizza Köök way before they approached us with the project inquiry, so when they approached us with the project we were already interested in it. Kaja Pizza quickly told us what they wanted, how they see the website, what's important for them, and together with them, we came on a shared vision of their new upcoming website. It was time to get sketching and wireframing.

During the initial planning, we decided to go with a one-page website layout that would have the following blocks: Landing Block with changing images with the marketing message and CTA buttons inside subheading, Kaja’s story, quick and simple food- and drink menus, customer reviews (they have lots of customers and amazing reviews to share), gallery to show the photos and the lifestyle behind Tallinn's true Neapolitan pizza, workshop (yes, you can learn to make your own pizza with your friends, family, colleagues and/or customers), and location & opening times. We focused profoundly on creating the best user journey, to craft the best user experience with the ease of use of the website.

Kaja wanted a minimalistic website, yet still with excellent contrast on important information and a heavy focus on images. We asked ourselves plenty of questions, one of them was – what comes to your mind first when thinking of pizza? For us, it was tomatoes. Juicy, tasty, red Pomodoro. The color now was a no brainer for us. We chose to take the red as a contrast color and to combine it together with white background and darkish texts. The combination of colors was pretty damn good.

By the way, did you know that red color enhances the appetite? When we see red we get an energy boost, it heightens our nerve impulses and increases a heart rate. Seeing red on a pizza website will definitely make customers mouths water faster. Exactly what we needed for our customer journey.

When we got our ideas together and finished with the sketches and wireframes, it was time for us to start with the web design. As previously told, we focused on website design that should be user-centered, easy to use and navigate for their loyal customers & potential customers. The red color was perfect to make the important information and website components stand out because the red color catches quickly your attention. The design is also supposed to leave you with the Italian feeling – handwritten headings, red tones, and Italian icons in the menu.

Developing custom sites is always challenging because the code to back up the design isn’t common on other sites. Having to come up with new ways of solving problems definitely makes the process interesting and challenging. After all, who doesn’t like to spend hours on fixing bugs that come with common browser unsupportiveness? Just because you use Google Chrome doesn't mean your customers aren't using Safari or any other browser, your site has to be near-perfect on all browsers. Mobile devices go without saying that, should be common sense in 2020.

Kaja Pizza Köök was totally satisfied with the website they got themselves and we will be continuing on working together.

Some of the images of the whole project & process. The pizza was amazing.